Judgement before speed
We prioritise verifiable decisions, full costs and sustainable terms.
Your partner for entering the European market
We make your innovation visible. We take it to Europe.
We provide the commercial and operational means needed to introduce your product in Europe: strategy, positioning, regulation, logistics, distribution and growth.
5+ yearsof team experience in business development and operations
Fira Barcelonacollaboration on projects and business environments linked to the trade fair
Spain · Europeinternational vision for manufacturers, brands and distribution
The company
01
Everything needed to turn a novelty into a European opportunity.
Group Foras is the business development platform of FORAS 2000 SLU. We especially help manufacturers from China and other emerging markets understand, adapt and sell their products in Spain and Europe.
We act as a single point of contact: we study the opportunity, make its value visible, coordinate regulatory and administrative requirements, organise logistics and build the sales channels needed to reach the widest possible impact in the market.
Clear specialisation
Each product is presented through a clear brand and proposition for its customer.
Long-term relationships
We seek transparent agreements with manufacturers, distributors and partners.
Capabilities
From the international manufacturer to the European customer.
We bring together in one structure the functions needed to reduce barriers, speed up market entry and build trust in Europe.
Market and positioning
We identify the novelty, verify its demand and translate its value into a clear proposition for the European public.
Opportunity · Customer · CompetitionRegulation and paperwork
We coordinate documentation, requirements, labelling and specialists to help meet the compliance that applies in Europe.
Documentation · Conformity · AccessVisibility and sales
We create positioning, branding, content, commercial presentation and actions that give the product maximum visibility.
Brand · Communication · SalesLogistics and distribution
We organise importing, warehousing, delivery, direct sales and alliances with specialised distributors.
Import · Channel · OperationsAreas of interest
Categories with real usefulness and room to stand out.
We do not chase every trend. We look for understandable, relevant solutions that are ready to build a lasting relationship with the market.
Autonomy and mobility
Products that make everyday life, safety and personal independence easier.
Home and wellbeing
Practical solutions that improve care, comfort and home organisation.
Professional solutions
Equipment and services that solve specific needs in specialised sectors.
Emerging opportunities
Emerging products with a defensible advantage and a verifiable need.
The Foras Method
A clear route to enter and grow in Europe.
Each phase removes a barrier: market fit, compliance, visibility, commercial operation and growth.
- 01DISCOVER
Is there a relevant problem?
We define the customer, context, need and current alternatives.
- 02EVALUATE
Is the product viable?
We review product, supplier, regulation, costs and real margin.
- 03VALIDATE
Does the market respond?
We test messages, price, demand and channels with controlled investment.
- 04BUILD
Can we create a position?
We develop brand, offer, content, processes and customer experience.
- 05SCALE
Is the model repeatable?
We optimise acquisition, distribution, inventory and commercial relationships.
Decision criteria
What an opportunity must demonstrate.
A product moves forward when it combines customer value, operational viability and the ability to build a position of its own.
NeedA concrete, frequent problem that is easy to understand.
EconomicsEnough margin for service, acquisition and growth.
TrustQuality, documentation and compliance for the European market.
DifferentiationA defensible advantage in product, offer, channel or experience.
ScalabilityReliable supply and the possibility of expanding the catalogue or recurring sales.
International partnerships
The European partner for manufacturers with international ambition.
We work especially with companies from China and emerging markets looking for a solid, visible and well-organised entry into Europe.
Market development
We act as a local partner to assess fit, adapt the proposition and build channels in Spain and Europe.
- Representation and business development
- Offer validation and adaptation
- Brand, launch and distribution
New categories
We build relationships with retailers, specialised distributors and professional operators.
Explore a partnershipShared opportunities
We study ideas, products and needs spotted by professionals with market knowledge.
Share an opportunityFrequently asked questions
Clarity from the first contact.
These are the usual questions before we assess an opportunity.
What kind of products does Group Foras analyse?+
Physical products or marketable solutions that address a clear need, have a reliable supplier and allow a differentiated proposition.
Do you only work with manufacturers?+
No. We also study proposals from distributors, sales agents, inventors and professionals who have spotted a real opportunity.
What information do you need for a first assessment?+
Product description, target customer, the problem it solves, stage of development, country of manufacture, indicative price and available documentation.
How is a collaboration structured?+
It can take the form of distribution, representation, joint development or the creation of a specialised brand. The structure is defined after the initial analysis.
How long does an initial assessment take?+
We confirm receipt of the information and, where there is a preliminary fit, we propose the next steps and the documentation required.
Contact
Let's talk about the opportunity.
Tell us what the product solves, who it is aimed at and what stage it is in. We will review the initial fit with discretion and commercial judgement.